Bali  |  14–18 October 2026

Reimagining Tourism In a Fragmented World

The 2nd · 2026 Indonesia Tourism Marketing Week

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Sanur Village Festival

In Collaboration with The 20th Sanur Village Festival 2026

Charting the future of tourism in a world reshaped by shifting boundaries and new paradigms.

The 2nd Indonesia Tourism Marketing Week gathers visionaries, policymakers, and industry leaders in the heart of Bali. Over five transformative days, we will dissect challenges, forge strategic alliances, and set the definitive agenda for sustainable and impactful tourism marketing.

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Balinese candi bentar temple gate at golden hour
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Impactful Days
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Insightful Panels
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Global Participants

In Partnership With

Wonderful Indonesia — Ministry of Tourism Republic of Indonesia

Supported By

APEKSI — Asosiasi Pemerintah Kota Seluruh Indonesia
APKASI — Asosiasi Pemerintah Kabupaten Seluruh Indonesia
Bali Tourism Board — Gabungan Industri Pariwisata Indonesia Bali
Traditional jukung outrigger boats on a Bali shore at dawn
The Island of the Gods

Where heritage meets the horizon — the stage for a new chapter in Indonesian tourism.

Why Attend

Why ITMW 2026 Matters

Five days where Indonesia's tourism future is debated, decided, and celebrated — built for the leaders who shape it, not the spectators who read about it afterward.

5

Days

11+

Distinguished Speakers

500+

Participants

5

Curated Venues

01

National Policy, Decided in the Room

The Minister of Tourism, two Governors, and a Senator take one stage — not for a photograph, but to set the direction of Indonesian tourism out loud. Hear the macro intelligence that will move next year's market before it ever reaches the headlines.

02

A Full Day Inside the Mind of Hermawan Kartajaya

The Father of Asian Marketing leads an intensive masterclass on Operational Excellence — Quality, Cost, Delivery, and Service in the age of Marketing 7.0. Just 60 seats. The kind of mentorship most leaders wait an entire career to sit in.

03

Five Days Within Reach of Every Decision-Maker

500+ delegates. Executives from InJourney, SWIRE, and Trip.com on the panels; Regents, Mayors, and Tourism Board Chairs in the room. The introductions that take years to earn happen here over a single week.

04

Culture You Live, Not Merely Watch

A landmark joint Opening Ceremony with the 20th Sanur Village Festival. Releasing sea turtle hatchlings at the shoreline. A private dinner hosted by the Regent of Badung at his official residence — access reserved for those who are in the room.

05

Bali's Most Storied Spaces, One Per Day

Mertasari Beach · Griya Santrian · Puspem Badung · Prama Sanur · Griya Gede Keniten — five venues chosen to match the character of each day. You will not move through Bali as a tourist, but as an invited guest.

The Voices Shaping the Agenda

Keynote Speakers & Distinguished Guests

Ministers, Governors, Indonesia's foremost marketing strategist, and acclaimed regional leaders — convening in Bali for five transformative days.

Opening Address — Republic of Indonesia

Keynote Address

Portrait of Widiyanti Putri Wardhana, Minister of Tourism
KEYNOTE ADDRESS

Minister of Tourism

Widiyanti Putri Wardhana

Republic of Indonesia

Delivering Indonesia's national tourism vision — keynote address on the resilience roadmap and strategic growth agenda for sustainable, high-value tourism across the Asia-Pacific.

Keynote Speakers

VIP Government Officials

Portrait of Emanuel Melkiades Laka Lena
VIP

Governor

Emanuel Melkiades Laka Lena

East Nusa Tenggara

Championing destination diversification — opening new frontiers for Indonesia tourism beyond Bali.

Portrait of I Wayan Koster
VIP

Governor

I Wayan Koster

Province of Bali

Special remarks on Bali's cultural identity as a global tourism powerhouse and sustainable destination model.

Portrait of Irman Gusman
VIP

Senator

Irman Gusman

Republic of Indonesia — West Sumatera

National legislative perspective on sustainable tourism policy and regional economic development.

Academics & Professionals

Masterclass & Corporate Speakers

Portrait of Hermawan Kartajaya
MASTERCLASS

Founder & Chair

Hermawan Kartajaya

M Corp

Father of Asian Marketing — full-day Masterclass on Operational Excellence for Hospitality: Quality, Cost, Delivery & Service in the Age of Marketing 7.0.

Portrait of Giovanni Alexander
SPEAKER

Organization Technology Development

Giovanni Alexander

M Corp

Co-facilitating Campus & Corporate Class — bridging modern organizational technology with Indonesia's hospitality and tourism sector.

Official Hosts & Special Guests

Official Hosts & Special Guests

Portrait of I Wayan Adi Arnawa

Regent

I Wayan Adi Arnawa

Badung Regency

Host of the Regent Welcoming Dinner — Badung's vision as Indonesia's premier event destination.

Portrait of I. G. N. Jaya Negara

Mayor

I. G. N. Jaya Negara

Denpasar City

Co-host — spotlight on Bali's vibrant urban tourism ecosystem.

Portrait of Ida Bagus Gede Sidartha Putra

Chairman

Ida Bagus Gede Sidartha Putra

Yayasan Pembangunan Sanur

Co-host of the 20th Sanur Village Festival × ITMW 2026 — guardian of Sanur's cultural heritage.

Portrait of Ida Bagus Agung Partha Adnyana

Chairman

Ida Bagus Agung Partha Adnyana

Bali Tourism Board

Industry insights on Bali's brand positioning, visitor experience, and sustainable tourism elevation.

Portrait of Zito Correia Goncalves
SPECIAL GUEST

Special Guest Barista

Zito Correia Goncalves

Dili, Timor Leste

Cultural ambassador — regional coffee excellence at Battle of The Baristas.

All speaker portraits shown are official photographs. Speaker lineup subject to confirmation closer to the event date.

A Living Culture

Beyond the conference halls lies the soul of the destination — ritual, craft, and hospitality woven into every encounter.

From temple ceremonies to beachside galas, ITMW 2026 frames Bali not as a backdrop, but as the argument itself.

Bali · 14 – 18 October 2026

Venue Guide

Six distinct locations across Sanur and Badung, spanning five event days. 2 venues host sessions across multiple days — plan your logistics accordingly.

Single-use venue
Repeat VenueUsed on multiple days
VIP — invitation only
Elizabeth International
D1D3
Repeat Venue

Denpasar

Elizabeth International

Ezzy Smart Resort Ballroom

Day 1 · Wed, 14 Oct
10:00 – 17:00 WITA

Battle of The Baristas: Bali Nusra — Latte Art Competition

Day 3 · Fri, 16 Oct
09:00 – 12:00 WITA

Campus & Corporate Class — Marketing 7.0 in the Age of AI

Jl. Hayam Wuruk No. 226B, Denpasar

Get Directions
Mertasari Beach
D1D4
Repeat Venue

Sanur, Denpasar

Mertasari Beach

Day 1 · Wed, 14 Oct
18:00 – 21:00 WITA

Grand Opening Ceremony — 20th Sanur Village Festival × ITMW 2026

Day 4 · Sat, 17 Oct
19:00 – 21:00 WITA

The 20th Sanur Village Festival 2026 — Gala Dinner

Jl. Tirta Empul, Desa Intaran, Sanur, Denpasar

Get Directions
Griya Santrian
D2

Sanur, Denpasar

Griya Santrian

Santrian Art Gallery

Day 2 · Thu, 15 Oct
09:00 – 17:00 WITA

Full-Day Masterclass — Hermawan Kartajaya

Day 2 · Thu, 15 Oct
17:00 – 18:00 WITA

Sea Turtle Conservation Release (Sanur Beach — walking distance)

Jl. Danau Tamblingan No. 47, Sanur

Get Directions
Puspem Badung
D3

Mengwi, Badung Regency

Puspem Badung

Badung Regency Official Residence

Day 3 · Fri, 16 Oct
18:30 – 21:00 WITA

Regent Welcoming Dinner — Hosted by Regent of Badung

Jl. Raya Sempidi, Mengwi, Badung Regency

Get Directions
Prama Sanur Beach Hotel
D4

Sanur, Denpasar

Prama Sanur Beach Hotel

Wantilan Ballroom

Day 4 · Sat, 17 Oct
08:30 – 17:30 WITA

Special Conference — The Resilience of Indonesia Tourism

Jl. Cemara, Sanur, Denpasar Selatan

Get Directions
Griya Gede Keniten
D5

Sanur Kaja, Denpasar

Griya Gede Keniten

Day 5 · Sun, 18 Oct
08:00 – 11:00 WITA

VIP Working Breakfast — By Invitation Only (100 seats)

Jl. Hangtuah No. 17, Sanur Kaja, Denpasar Selatan

Get Directions

Swipe to explore all venues

All Google Maps links open the official venue location.